Wednesday, June 16, 2010

Makeover & Content

If you are a "faithful follower" of this blog you may notice a few subtle changes to the layout.  The appearance may look a little different but the content will be the same.  I guess you could say I gave it a makeover.  I don't anticipate an increase in readers, I just like to keep things fresh.

Companies do this with their products all the time.  Pepsi, Dr. Pepper, Doritos, Sun Chips, Snickers, Gatorade, and even the Great Value brand at Wal-Mart have recently received makeovers.  The product is still the same but the appearance is a little different.  The "faithful customers" may be a little annoyed because they liked it the way it was but will quickly get use to it.  I assume this is done to stay up with the times and possibly catch the eye of a new customer or to simply keep from becoming stagnant. 

The same is also true with people.  People work out, eat healthy, buy new clothes and makeup, get a haircut and color, buy a new house, car, or iPad and we usually call this a makeover.  The appearance has changed but the content/product/person remains the same.

I am not suggesting that makeovers are bad, in fact I think they are healthy from time to time.  But remember this.  In the same way you like a blog/book/magazine for its content, people like you for your content.  Just like you enjoy a Dr. Pepper, Gatorade, Snickers, or any item for its content/product, people like you for your content/product.  And as you admire a person for their personality, heart, and character, others admire you for whats on the inside; your content.

Makeovers are great as long as you don't expect them to improve content.


  1. I don't mind most makeovers over products of the icons associated with them, but renaming mountain dew 'mtn dew' really really annoyed me, and still does. Isn't the english language being destroyed enough in the internet age without advertising helping?



  2. Do you think it annoys people (you) enough that they won't buy it? Or is the content of the bottle worth it?