Tuesday, July 20, 2010

What Is Your Brand?

What do Kleenex, Daisy Duke, iPods, Scotch tape and Ziploc baggies have in common?  They are revolutionary.  Not only did they make a great product but their brand name is the first thing that comes to mind. Think about it.  When you need to blow your nose what do you ask for?  When you see someone with short shorts what are they wearing?  If you see someone with headphones in what are they listening to?  If you need to wrap a present what type of tape do you need?  If you need to keep some food fresh what type of baggie do you put it in?  Even though there are all types of tissue, shorts, Mp3 players, tape, and baggies, these are always the brands that come to mind.

What about your brand?  What comes to the mind of others when they hear your name?  When someone sees a random act of kindness do they think "That was a (your name) move".  When someone hears words of encouragement and inspiration do they think "That sounds like something (your name) would say".

Your name and reputation is your brand and your actions are your product.  What do you want people to think of when they hear your name?  What are you going to do about it?

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